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        This former bartender turned his passion for coffee into a mobile business

        Cocoy has since opened a physical coffeeshop for The Bike Coffee CDO
        by John Paulo Aguilera Apr 7, 2021
        PHOTO: The Bike Coffee CDO

        When one door closed for Ruggierro ‘Cocoy’ Rubio, another opened in the form of The Bike Coffee CDO.

        A bartender in the hotel industry for six years, Cocoy was suddenly faced with unemployment due to the COVID-19 pandemic. Luckily, he had worked with fellow bartenders who taught him coffee preparation. Turning his interest into a passion, the man decided to pursue his business concept: a mobile bicycle cafe.

        He shared: “I thought, So this is how hard it is to be jobless. When you want to eat something, or start a capital for something—nothing, you cant do it because youre down to zero. It was the first time I had no job after many years in the industry.

        Because the call center industry in Cagayan de Oro is booming, I thought that my coffee business could succeed... Ill [put up my mobile cafe] outside a call center, I just have to ask permission.

        Continue reading below ↓

        Cocoy finally launched The Bike Coffee CDO in early February with a small capital and some basic coffee-making equipment. His budget for coffee beans was only P700. Now, he sells a cup for P35 to P80 at Rodelsa Circle. The Bike Coffee CDO’s signature brew is coffee infused with alcohol and is called ‘Mexican Coffee.’

        Continue reading below ↓
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        He recalled how his initial clients had doubts about his product: “What is that coffee? You can do it that way? Is it clean? Like theyre hesitant [to try]. Is it safe? Do you have a sanitation permit? Medical permit?

        His response? Actually maam, I do have documents because I came from the hotel [industry].

        Cocoy recently opened a physical coffeeshop, which is opened from 8am to 12pm along Pabayo Gomez St. in Cagayan de Oro. He then shifts to his mobile cafe from 3pm to 6:30pm.

        Watch his full story below:

        Continue reading below ↓

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        PHOTO: The Bike Coffee CDO

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