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        LOOK: Yamaha Mio showcased in 45-foot mural about riding culture in BGC

        A tribute to the integral role motorcycles play in our lives.
        Sep 14, 2021
        ADVERTISEMENT FEATURE BY YAMAHA
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        About YAMAHA

        The pandemic has disrupted our lives and radically transformed society in unforeseeable ways. Among sectors, public transport has been hit particularly hard, evidenced by the sharp decline in ridership due to social and community restrictions. In response to a world where contactless, safe mobility is a must, Filipinos from all walks of life have shifted to more convenient, less expensive forms of individual transport, notably motorcycles and scooters. For those of us privileged to be working from home, our reliance on the riding community cannot be understated.

        In a partnership with the Bonifacio Art Foundation, Yamaha Motor Philippines recently unveiled a 45-foot mural on the side of W Global Center, an 8-storey building located at the corner of 30th Street and 9th Avenue, Bonifacio Global City, Taguig.

        Created by visual artist Glenford Lumbao, the artwork showcases depictions of Yamaha’s popular Mio line of Automatic Motorcycles, portraying the integral role it plays in bridging our society together during these uncertain times. 

        Dubbed “Own The Culture”, the mural is styled to resemble a montage of intertwined narratives celebrating the different backgrounds and cultures we belong to. Each section of the mural shows different Yamaha Mio models in various scenarios representing distinct, modern subcultures that weave and flow into each other, portrayed by a VR gamer, adrenaline junkie, artist, fashionista, and chef.

        The mural is made even more eye-catching by Lumbao’s clever use of shapes, patterns, and color gradients, lending the artwork a unique, textile-like quality. Smack-dab in the middle and stylized in bold, cyberpunk-style typography, is the question: “What’s your culture?” It’s really something you have to see for yourself to fully appreciate.

        Yamaha’s mural is a striking visualization of the dichotomy between the individual and the collective. It shows mobility—in the form of the Yamaha Mio—as the common thread that binds all of us together. It reminds us of our roles in society, and how each of us, regardless of our background, could be of service to our community.

        Visit your local Yamaha dealer today to check out the latest models of the Yamaha Mio. For more information, visit https://www.yamaha-motor.com.ph/campaign/mio.html. 

        #MioOwnTheCulture #YamahaPH

        This article is created by Summit Storylabs in partnership with YAMAHA.
        Shop the items in this story!

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