Who knew that the unwillingness to get out of the car to dine in could turn into a unique business concept?
The lack of non-fast food drive-thru options inspired owner Rica del Rosario and her husband to come up with the idea for Jaco’s Ulam Drive-Thru—named after their only son—along McArthur Highway in Malolos, Bulacan.
Pre-COVID-19, both of them were too busy with work to cook at home.
She says: “Nangyari yung pandemic, tapos ganun na naman, hindi ka makakain sa labas. Kailangan mo na namang mag-drive-thru parati, lahat takeout. Eto pala yung perfect time talaga na pwede nating gawin tong drive-through kasi lahat ng tao ay nagda-drive-through ngayon dahil takot sila lahat sa labas.”
And the engine behind the carinderia drive-through? Rica’s uncle, whom she immediately thought of when they were looking for someone to run Jaco’s kitchen: “Alam mo yung sa family, merong mas masarap magluto talaga na kamag-anak mo. Pinagmamalaki mo yun kahit san ka magpunta. Halimbawa nakatikim ka ng ganitong ulam sa kapitbahay, alam mong mas masarap yung sa family mo.
“Si Tito Arnold, since bata ako ang sarap-sarap na niya magluto... Nag-start kami talaga gumawa ng menu based dun sa mga specialty niya.”
Among the Ulam Drive-Thru’s best sellers are dinuguan, bistek, kalderetang baka, kare-kare, adobong isaw, and pork sisig. The prices range from P90 to P250.