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        Wheeltek bosses share formula for a successful business

        The company now carries 16 auto-moto brands
        by Aris Ilagan Oct 29, 2021
        PHOTO: Wheeltek

        Wheeltek Motor Sales Corporation, one of the biggest motorcycle and car dealerships in the Philippines, recently celebrated its 47th year in grand fashion.

        The Wheeltek family has a couple of reasons to pop a bottle of champagne: the company’s phenomenal growth, and more importantly, the fact that its founders are still very much around to savor the glory.

        Dr. Reynaldo ‘Rene’ Odulio and his loving wife Teresita led the virtual gathering, which was attended by celebrities, manufacturers, motorcycle enthusiasts, and hardworking employees.

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        Dr. Rene is the president and CEO of Wheeltek, while Teresita serves as executive vice president. Since day one, the couple has been hands-on even before their children—Raymond, vice president for finance; Reynaldo Jr., VP for operations; and Roscoe, VP for sales and marketing—entered the picture.

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        The Odulios steered Wheeltek into becoming one of the most formidable auto-moto firms in the country. Out of its more than 400 dealerships nationwide, we were told that 90% of the showroom facilities are owned, not rented, by the company or with investment partners. With 16 motorcycle and automotive brands under its wing, Wheeltek has established itself as a household name in the local motoring industry.

        “Building Wheeltek was not easy. We went through many problems, roadblocks, and roads to climb. It was very difficult. It took us a very long time (to achieve success),” said Dr. Rene, who also celebrated his 70th birthday on the same day.

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        In the midst of life’s trials, he focused on empowering all generations with mobility. As for his business formula, he shared, “The days will be long and hard. There will be ups and downs. There will be push and pull. There will be advances and retreats. But one thing’s for surethere will be no surrender.”

        As paramount as Dr. Rene is Teresita, who has always been supportive of her husband. She explained her own recipe for progress: “Wheeltek Group of Companies is a family. That is the reason for its growth and success. Each person, each department under the Wheeltek Group is like a family member to be cared for, nurtured, and grown to their potential.

        A premium whiskey company has offered to concoct an exclusive blend in honor of the Odulio couple making a success of Wheeltek. If not for the pandemic, this exclusive whiskey would have already come out in the global market. Cheers to Wheeltek!

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        PHOTO: Wheeltek

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