How would you like to pose for a photo with a 2021 Ducati Monster on your favorite road, or while parked at your house, and post it on social media? With the use of augmented reality, the Italian brand is aiming to bring the iconic Monster closer to its fans all over the world from the comfort of their own homes.
The newly launched Monster Experience AR is part of Ducati’s new marketing innovations. Using your smartphone, the AR allows you to view the bike from different angles, and insert it in a photo with the background of your choice.
Monster Experience AR is in line with the global implementation of the Ducati Museum Online Journey, which offers a virtual tour of the Ducati Museum complete with accompanying guides who are highly knowledgeable on the brand’s long and rich heritage.
If your travel budget won’t let you reach Italy, yet you are hell-bent on seeing the exotic motorbikes that became part of the Italian marque’s colorful past, this is one way to satisfy your curiosity.
The best photos created using the Monster Experience AR will be published on Ducati’s social media platforms. For more details, you can check out the mechanics here.
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