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        Harley-Davidson of Cebu to hold Sturgis rally in 2022

        Big adventures await riders next year
        by Aris Ilagan Dec 2, 2021
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        PHOTO: Aris Ilagan

        Inspired by the successful outcome of its event last weekend, Harley-Davidson of Cebu has expressed willingness to hold a Sturgis motorcycle rally in the country next year.


        Regan King, dealer principal of H-D of Cebu and Davao, said in his speech during the dealership’s sixth-anniversary celebration last Nov. 27: “We were pitching to the Department of Tourism (DOT) that we will do a Sturgis (event) in the Philippines. That would be great, di ba?”

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        Since 1938, the Sturgis Motorcycle Rally in South Dakota, US is attended by thousands of cruiser enthusiasts from all over the world. This annual event, highlighted by a grand parade, custom bike shows, and stunts, usually lasts for 10 days.

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        King, however, did not specify the date, venue, and duration of the Sturgis PH version.

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        The motorcycle rally is just one of the exciting activities being lined up by King. His team will also be deploying Harley owners for the 5,000-km Philippine Loop adventure in coordination with the DOT.

        Also, H-D riders will also continue their safety training with the Highway Patrol Group (HPG) next year, it was learned. This is how King values his relationship with the Harley owners: “You guys have created more meaning to our rides.”

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        PHOTO: Aris Ilagan

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