Harley-Davidson is kicking the year off by staging its first virtual rally on January 8, from 6pm to 7pm, for its loyal owners and followers in the Asian region. The event will be hosted by Harley-Davidson Asia Emerging Markets, and it will feature events aimed at unifying the riding community through passion, identity, and brand loyalty.
“The rally is our commitment to our riders to celebrate the community and their shared passion for adventure. This year is no exception despite the physical distance. Now more than ever, we are showcasing this sense of community and inviting riders across Asia to join us in our first-ever virtual rally which will also be our biggest, involving riders across the region who are all bonded by their love for two-wheels,” says Sajeev Rajasekharan, HD Asia Emerging Markets & India managing director.
Representatives of Harley Owners Groups (HOG) from Singapore, Vietnam, Taiwan, South Korea, Hong Kong, Philippines, Indonesia, Malaysia, and Thailand have been invited to participate in the online rally.
The participants will be given the opportunity to share their riding passion as members of the Harly-Davidson community. HD’s executives are also expected to reveal their plans, model launches, and other initiatives for 2021.
The audience, meanwhile, will be allowed to vote for their favorite entries in the event’s custom bikes competition. Two Filipino-made bikes have made it to the finals: a Sportster Iron 883 customized into a bobber by Benedict Ang, a member of the HOG Davao City chapter; and a Softail Heritage Classic 114 which was transformed into a Custom Softail Deluxe by Jonas Cortes from HOG Cebu City.
Check out the photos of the other entries below to see for yourself if the Pinoy-made entries have a chance of winning the competition. In addition, the event organizers have lined up musical performances from Singaporean duo Jack & Rai and Thai rock band Trix ‘O’ Treat. There is also a trivia segment with exciting prizes in store.
HOG members who register during the livestream shall receive an exclusive‘1st Virtual HOG Rally’ patch, while all registered viewers will get a 5% discount voucher on select Harley-Davidson merchandise.
Let’s cast our votes on January 8 in support of our two kababayans!