When the Meteor 350 launched early this year, the British brand Royal Enfield hinted that it has plenty in store for the coming year. Sure as rain and coming up on the heels of that teaser, local brand distributor Hardcore Brothers Custom Motorcycles partnered with dealer Moto-Classica for a collaboration.
Their goal was to bring the brand closer to riders living north of Manila and in Central Luzon. The result of their work was the launch of a brand-new showroom on Malhacan Road, Meycauayan, Bulacan, on June 8, 2021.
The Bulacan showroom will serve as Central Luzon’s gateway to the brand. Fulfilling this ambitious goal, the showroom carries Royal Enfield’s entire catalog of motorcycles, which includes the Classic and Bullet 350s, the Himalayan, the Interceptor and Continental GT 650s, and the Meteor 350.
The showroom also doubles as a service center and will cater to customers’ repair and accessories needs. Elsewhere in the Philippines, Royal Enfield has wiggled its way into the market with visible results.
The brand has a modest presence in Visayas and Mindanao through a flagship store in Cebu and a sprinkling of dealerships spread across both regions. Here in Luzon, the brand’s new Bulacan showroom aligns with plans of expansion that, up until now, concentrated within Metro Manila and its immediate surroundings. It also reflects what Asia Pacific head Vimal Sumbly describes as a “[widening of] our footprint in the Asia Pacific region.”
The Royal Enfield Bulacan showroom is conveniently located next to the northbound Meycauayan exit of the North Luzon Expressway. It is currently open to the general public. National sales manager Onie Pagkalinawan encourages riders to visit, check out and chat about the latest models, and maybe even take one out for a quick spin.
Why not? If you’ve never tried sitting on a Royal Enfield, this might be the opportunity you were hoping for.
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