Last Saturday, Yamaha Motor Philippines (YMPH) hit the Filipino riding community with its newest campaign titled ‘Own the Culture.’ This campaign, which is based around the popular Mio, aims to introduce the scooter to a diverse variety of readers. To better represent its scooters’ characters, YMPH has tapped some pretty fitting ambassadors.
For the Mio i125, YMPH brought in actress, singer, and model Jane de Leon to showcase a blend of culture and style befitting of the popular and efficient scooter. For the Mio Aerox 155, avid rider and actor Matteo Guidicelli returns to lend the sharp AT scooter his sporty and active image. The launch event was presented live by Robi Domingo on YMPH’s Facebook page, and featured performances from artists Massiah, James Reid, and Nadine Lustre.
Along with the official announcement of the new Mio ambassadors, YMPH also gave its scooters new paint jobs. The dependable Mio Sporty gets premium-looking Matte Black and Matte Blue options, as well as trendy Cyan and Magenta schemes that feature updated youthful graphics.
The Mio i125 now comes in a variety of standout colors, including Magenta, Cyan, Yellow, and Matte Blue, all with contrasting decals that enhance the scooter’s lines. The Stop & Start system-equipped Mio i125 S variant only comes in a subtle Matte Black, but now features reflectorized graphics for better visibility.
Bold colors make their way onto the Mio Soul i125, such as Vibrant Orange, Matte Black, and Purple. All these come finished with striking, futuristic-looking decals. The S variant comes in more subdued options: Matte Black and Matte Blue.
The newest addition to the Mio family, the Mio Gravis, also gets updated colors and decals. Options for this feature-rich 125cc scooter include Matte Red, Matte Black, and Matte Blue.
With this many options in one AT lineup, new scooter buyers are spoiled for choice. Do any of these new colors catch your eye?
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