In line with its focus on young riders, Yamaha Motor Philippines is extending its support to student-athletes by partnering with the National Collegiate Athletic Association (NCAA). As the athletic institution returned for its 96th season after a league-wide postponement caused by the ongoing COVID-19 pandemic, Yamaha was quick to pledge its support. The main product line that Yamaha chose to banner this sports season is the recently launched Mio lineup.
Yamaha sees Mio riders as a collective of those with personalities and lifestyles that shape and influence the culture into something uniquely theirs. This concept is similar to how NCAA athletes forge their own path that defines them as competitors and students.
The tuning-fork brand is no stranger to competition, as illustrated by one of the racers it has produced: McKinley Kyle Paz. ‘The Wonderboy’ currently represents the country as the first Filipino to race at the Moto2 level. Yamaha plans to use the same winning formula it has used with its racers to support local athletes in the NCAA, hoping to help them live up to their potential.
The season will, of course, adhere to all necessary health and safety protocols, but no compromises will be made in terms of showcasing the passion and enthusiasm of the 10 NCAA member schools and their student-athletes. With this initiative, Yamaha aims to help the Filipino youth move forward in the face of the challenges they currently face.
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